Floris van Driel is a graphic designer. He also does other things. Like art direction. And also like writing. Videography, too. He loves letters, and he makes them really big on small screens. Click here to send him some fanmail.
DESIGNING WITH AND WITHIN PUBLIC ORGANISATIONS
Book design for writer and organizer André Schaminée. The premise of the book is to explore the building of bridges between designers and the public sector policy makers. The end goal is to give designers some actual political agency. The design references the sketchy aesthetic of notebooks you might find in a classroom or playground.
Catagory: editorialMedia: printSize: 18 × 25Year: 2018Role: designer Client: André Schaminée, Twysta Gudde
EVENT HORIZON, SIS GRADUATION SHOW
Exhibition identity for the architecture master of the Sandberg Instituut, titled 'Event Horizon'. The title refers to the point of no return when approaching a black hole - this hole becomes the center-point of the identity turning all capital O's into morphed black holes. OOoooOooh!
Catagory: identityMedia: printSize: variableYear: 2018Role: designer Client: Studio for Immediate Spaces, Sandberg Instituut
ACE & TATE IDENTITY RE-DESIGN
We developed a more outspoken identity for eyewear brand Ace & Tate. The identity is meant to give the brand a playful yet distinguished look. We also worked on a custom typeface. The first expressions of this identity set a baseline that acts as a springboard to interpret and iterate on in the future.
Catagory: identityMedia: print, web & spatialSize: variableYear: 2018Role: designer & art directorClient: Ace & TateIcw: James Cullen & Finnan Barry
ACE & TATE CAMPAIGN ART DIRECTION
A selection of art-direction projects done for Ace & Tate. I was primarily responsible for bigger global campaigns that focussed on communicating a message around identity, and the unique stories of individuals we found intriguing. With the team we worked on delivering the campaigns over multiple platforms.
Catagory: identityMedia: print & digitalSize: variableYear: 2017/2018Role: designer & art director Client: Ace & TateIcw: James Cullen & Finnan Barry
IK DURF NIET TE ZEGGEN DAT ... (I'M AFRAID TO SAY THAT ...)
This online messaging tool allows children who are afraid to say things to their parents an anonymous outlet through a paper crumple that can be written on and deposited.
Catagory: identityMedia: digitalSize: variableYear: 2016Role: designer Client: Het Klokhuis, VPROIcw: Studio Moniker & Bureau Cool
Three-Sixty is a mixtape released as an emotional self-portrait of a precarious worker. The collection of beats and interludes is an attempt to break free from quantifiable expectations of productivity. Resisting the contemporary mindset of 'there is no alternative'. Three-Sixty proposes a break from this, and points one towards a future in which nothing is pre-defined, but rather navigational.
Catagory: Self-initiatedMedia: VideoSize: 1920 × 1080 pxYear: 2017Role: artist
SANDBERG INSTITUUT OPEN DAY
Semantic signage system for the Sandberg Instituut open-day. The posters show quotes from current students about their time at the institute but have certain words left out to create an associative signage system. During the open-day, printers were installed so that visitors could add to the signage.
Catagory: identityMedia: print & spatialSize: A0Role: designerClient: Sandberg InstituutIcw: Roos Groothuizen, Daniel Seemayer & Nazanin Karimi
VARIOUS VIDEO EXPERIMENTS
Small and short video experiments that began during my MFA in Fine Art & Design. The work attempts to explore notions of non linearity and the performative aspects of video art.
Catagory: Self-initiatedMedia: VideoSize: 1920 × 1080 pxRole: artist
ACE & TATE NEON AND STORE DESIGNS
Over the past 2 years I've been part of the retail design for selected Ace & Tate stores. Working both on neon designs and art-directing artist collaborations with William Luz, Jasper Eisenecker & Markus Stumpf.
Category: spatialMedia: neon & assortedSize: variableYear: 2017/2018Role: designer & art director Client: Ace & Tate
SANDBERG INSTITUUT STUDY GUIDE
The guide is divided into 3 parts each representing a different part of the school: The student, The institute & The graduate. In each they are expressed on different paper and through different printing techniques. However, all of them are tied together with a grid that is visible on all pages. It acts as an overarching container for all variable expressions.
Catagory: editorialMedia: printSize: 16,5 × 24 cmRole: designerClient: Sandberg InstituutIcw: Ruben Baart & Roos Groothuizen
FOAM MAGAZINE #42 TALENT
This magazine celebrates young photographers. Each portfolio is featured on a paper-type that best suits the work, and each portfolio is paired with an essay about the work. It's printed in 1 of 4 pantone colours. The magazine is the first time OR Type's font Lemmen is used in a beta version.
Catagory: editorialMedia: printSize: 22 × 30 cmRole: designerClient: Foam MagazineIcw: Hamid Sallali, Vandejong Creative Agency
TOWARDS A CONTEXTUAL AESTHETIC
My Bachelor thesis questioned the position of the designer. With critical design being either too centred to influence or too peripheral to care, how can design have actual political impact?
BA theoretical thesisCatagory: self-initiatedMedia: printSize: 11 × 18 cmRole: writer, designer
BREAK GRAPHIC DESIGN FINALS
Identity for the graduation show for Graphic & Interaction design at ArtEZ Institute for the Arts in Arnhem in 2014. The identity formed after a sketch used the word 'break' to signify a pause in the publication. This morphed into a bespoke typeface and multiple rhythmic explorations of the word based on simple rules to explore different notions around its etymology.
Category: identityMedia: printSize: 17 × 24 cm & A1Role: designer & project managerClient: ArtEZ Institute for the arts, Arnhem, graphic & interaction designIcw: Lieke Duchatteau
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