Karen van der Kraats
While being part of WeTransfer's in-house creative team I helped produce the 10 year anniversary book. The book was a celebration of past accomplishments and a bold look towards the future.
In 2019 it was 10 years ago that WeTransfer was founded for the sole purpose of moving ideas (and files). During that time the company built up an amazing relationship with artists and creatives all around the world, added a bunch of new products to it's line up and grew from a scrappy dutch start-up to an international tech brand. This book served as a recap, an origin story to all this. At the same time it provided a bold perspective for the future.
This book is all about transition, like an idea that moves around from one place to another. The book moves from text to image back to text all accompanied by the wobbly core shape that's at the heart of the WeTransfer identity. Throughout the book runs a read thread of artworks made in-house with a tool that was, at the time, still work in progress by Zach Liebermann. We later launched it here.
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