I'm an independent creative director and brand designer. I help organizations make their brand add up: strategy, language, identity and the things people use, shaped together.
Availiable from feburary 2027
FUTURES Photography
,
Brand identity
,
2021-2026
FUTURES supports emerging photographers across Europe through residencies, publications, events and an online platform. Vandejong founded it in 2017; in 2021 I took over as design director to evolve its identity. The question was how one platform stays recognizable while it shows hundreds of artists, nominated by dozens of member organizations. We built a visual language that lets the work lead and still holds together across publications, events, residency spaces and the website. It has grown with the organization for four years. Role: Design director Design team: Jordy Ringeling, Zhizhong Keene, Solene Dugardin, Abigail Baccouche, Costanza de Luca At Vandejong Creative Agency
logo-amplifyer.mp4
exhibition-unseen.jpg
color-system.mp4
Futures-members.mp4
annual-publication-pages.mp4
annual-publication.jpg
artist-pannouncement.mp4
Desktop.mp4
mobile-design.jpg
futures-mission.mp4
FUTURES Photography
,
Brand identity
,
2021-2026
FUTURES supports emerging photographers across Europe through residencies, publications, events and an online platform. Vandejong founded it in 2017; in 2021 I took over as design director to evolve its identity. The question was how one platform stays recognizable while it shows hundreds of artists, nominated by dozens of member organizations. We built a visual language that lets the work lead and still holds together across publications, events, residency spaces and the website. It has grown with the organization for four years. Role: Design director Design team: Jordy Ringeling, Zhizhong Keene, Solene Dugardin, Abigail Baccouche, Costanza de Luca At Vandejong Creative Agency
logo-amplifyer.mp4
color-system.mp4
annual-publication-pages.mp4
artist-pannouncement.mp4
mobile-design.jpg
exhibition-unseen.jpg
Futures-members.mp4
annual-publication.jpg
Desktop.mp4
futures-mission.mp4
WeTransfer
,
Brand identity
,
2019-2021
After acquiring FiftyThree in 2018, WeTransfer had a family of products that needed to belong together. The idea that connected them: tools to move ideas, with WeTransfer as the frictionless vehicle for ideas in constant motion. Within the in-house design team, I led projects that shaped the core identity, then directed how it worked across the products and in global campaigns made with external agencies. Role: Senior brand designer · In-house at WeTransfer
WeTransfer-logo.JPG
WeTransfer-Email-Design-System.JPG
WeTransfer-Collateral.JPG
WeTransfer-Brandbook.JPG
WeTransfer-Stationary.JPG
WeTransfer-Spot-Illustrations.mp4
WeTransfer-10Y-Magazine.JPG
WeTransfer-Digital-Product.JPG
WeTransfer-Paper-Store.JPG
WeTransfer-Pay-Off.JPG
WeTransfer
,
Brand identity
,
2019-2021
After acquiring FiftyThree in 2018, WeTransfer had a family of products that needed to belong together. The idea that connected them: tools to move ideas, with WeTransfer as the frictionless vehicle for ideas in constant motion. Within the in-house design team, I led projects that shaped the core identity, then directed how it worked across the products and in global campaigns made with external agencies. Role: Senior brand designer · In-house at WeTransfer
WeTransfer-logo.JPG
WeTransfer-Collateral.JPG
WeTransfer-Stationary.JPG
WeTransfer-10Y-Magazine.JPG
WeTransfer-Paper-Store.JPG
WeTransfer-Email-Design-System.JPG
WeTransfer-Brandbook.JPG
WeTransfer-Spot-Illustrations.mp4
WeTransfer-Digital-Product.JPG
WeTransfer-Pay-Off.JPG
Toekomstvisie Randmeren
,
Campaign
,
2024
The Randmeren are man-made lakes in the middle of the Netherlands. A foundation for the region's three provinces and 15 municipalities wanted a shared future, but first had to find out what that future could be. We built a world around that question: a six-part podcast, co-creation sessions with residents that fed an interactive platform, and large artworks that traveled the area as an exhibition. It came together in a publication that now guides the region, as a living vision rather than a fixed plan. Role: Creative director Design team: Zhizhong Keene, Costanza De Luca, Franziska Froebe Copy team: Julia van Baaren, Jill Vink At Vandejong Creative Agency
artwork-exhibition.mp4
hero-animation.mp4
artwork-animation.mp4
newspaper.jpg
share-idea-ui.mp4
podcast-slider.jpg
workshop-kampen.jpg
final-publication.mp4
website.jpg
stats.jpg
Toekomstvisie Randmeren
,
Campaign
,
2024
The Randmeren are man-made lakes in the middle of the Netherlands. A foundation for the region's three provinces and 15 municipalities wanted a shared future, but first had to find out what that future could be. We built a world around that question: a six-part podcast, co-creation sessions with residents that fed an interactive platform, and large artworks that traveled the area as an exhibition. It came together in a publication that now guides the region, as a living vision rather than a fixed plan. Role: Creative director Design team: Zhizhong Keene, Costanza De Luca, Franziska Froebe Copy team: Julia van Baaren, Jill Vink At Vandejong Creative Agency
artwork-exhibition.mp4
artwork-animation.mp4
share-idea-ui.mp4
workshop-kampen.jpg
website.jpg
hero-animation.mp4
newspaper.jpg
podcast-slider.jpg
final-publication.mp4
stats.jpg
Ace & Tate
,
Campaign Direction
,
2017-2019
In 2017 Ace & Tate was expanding fast across Europe and needed to reach new audiences without losing its place in contemporary culture. I directed campaigns with photographers, illustrators and filmmakers, bringing their different voices into one visual world under a single idea: eyewear for every side of you. Around the campaigns, the brand worked with ambassadors, showed at Dutch Design Week, launched an editorial platform and released frames with fashion brands. Role: Campaign art direction & design
AT_Logo-Deboss_01.JPG
AT_Campaign_02.JPG
AT_BTS_03.JPG
AT_DDW_04.MP4
AT_Store-Neon_05.JPG
AT_William-Luz_06.JPG
AT_Campaign_07.JPG
AT_Campaign_CMMN-SWDN_08.MP4
AT_Lookbook_09.JPG
AT_Home-Try-On_10.JPG
Ace & Tate
,
Campaign Direction
,
2017-2019
In 2017 Ace & Tate was expanding fast across Europe and needed to reach new audiences without losing its place in contemporary culture. I directed campaigns with photographers, illustrators and filmmakers, bringing their different voices into one visual world under a single idea: eyewear for every side of you. Around the campaigns, the brand worked with ambassadors, showed at Dutch Design Week, launched an editorial platform and released frames with fashion brands. Role: Campaign art direction & design
AT_Logo-Deboss_01.JPG
AT_BTS_03.JPG
AT_Store-Neon_05.JPG
AT_Campaign_07.JPG
AT_Lookbook_09.JPG
AT_Campaign_02.JPG
AT_DDW_04.MP4
AT_William-Luz_06.JPG
AT_Campaign_CMMN-SWDN_08.MP4
AT_Home-Try-On_10.JPG