I'm a Design Director obsessed with craft and building brand worlds that feel coherent. Not through rigid systems, but through a shared spirit that lets each touchpoint speak the same language without repeating itself.

Over the past 11 years, I've led global rebrands, directed campaigns across industries, and helped shape civic initiatives from the ground up. In recent years, my practice has expanded beyond visual design into brand strategy, naming, and copywriting. I work best when shaping positioning and visual language as one.

I believe brands need room to breathe and evolve, not rigid rules to follow. I'm drawn to projects that don't have a visual language yet, or where the existing one needs reinventing. I work collaboratively with photographers, filmmakers, designers, copywriters, and strategists to build coherent visions from diverse perspectives.

Currently Art Director at Vandejong Creative Agency in Amsterdam. Open to collaborations and conversations about brands ready to evolve.